FlyerTalk Forums - View Single Post - Brand #19: Spark by Hilton
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Old Nov 16, 2024 | 7:14 am
  #89  
beachmouse
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Join Date: Aug 2012
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Programs: IHG Platinum, Delta SM, Atmos Silver, Hilton Gold, Accor Gold, Marriott Gold, Hyatt Discoverist
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Originally Posted by MS02113
Honestly I couldn't begin to explain the difference between the Tru and Spark brands from a consumer perspective. Former includes Hampton-lite breakfast, while latter just Sysco bagels?
Tru was supposed to be a ‘fun budget design’ knockoff of a Motel One while Spark is more Ibis?

I think Tru kind of lost some of its quirkier brand standards during the pandemic. I miss the top your own donut bar, which seems gone from my post-C stays.
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