Not to mention the cost involved in training staff to take on pre-ordering across the business. I do agree with the sentiment that if BA did offer pre-ordering this may lead to an up tick in the most decent options being ordered, which BA are clearly not inclined to support. I can see it now…”why have 5,000 pre-ordered the fillet steak with gratin potatoes? Yet only 12 have ordered the waffles this month? This wasn’t the goal!”