My views have been made clear on the matter previously, but in my opinion, BA are handing out vouchers and Avios like Smarties for relatively trivial things) - people know they will get Avios/vouchers and thus will complain. When they get a simple apology email, they then come on here and ask the boards thoughts and compare to a previous case and then escalate and ask for a “goodwill gesture” which is something that shouldn’t be asked for. A gesture, being just that.

I favour the approach of taking the rough with the smooth. Many will disagree.

obviously for something substantial - such as missing meals, broken seats etc etc then it is “right” to complain.

good grief, there’s even a thread on here, which I avoid, trying to work out “BA’s Avios compensation menu”- really?? People will use that and say “oh I only got 5k Avios” for XYZ but there was a report of someone with a similar issues getting 10k Avios so I shall go back and complain further.

There are lots of things that can be fixed on board but I accept there are also lots that can’t.

sitting silently on a flight in a seat with a plug socket not working and fuming and getting worked up in your mind but not mentioning it to the crew is just silly because you didn’t “want to make a fuss” as one example.

Good luck getting a single Avios when something goes wrong on other airlines - Qatar Airways a great example of that. You’ll be told, point blank, that you’re getting nothing apart from their sympathies.

Finally, handing out “shut up and go away Avios” - really helps no one. BA or the pax. It gives me no confidence that the issue has been dealt with or even read or passed on as appropriate. I used to get this fear with golden tickets and crew thank yous that it just got lost somewhere and the crew never received it. Fortunately a cc who I knew was on my flight last year so I tested it out and they received the feedback via email a month later.