FlyerTalk Forums - View Single Post - FAQ: What's a Systemwide Upgrade / SWU / VIP and how to use? (Master thread)
Old Nov 4, 2024 | 10:28 am
  #3104  
joeyE
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Originally Posted by enviroian


What routes? That's pretty worrisome. Why is AA treating their top customers like this? Because they can and there is no where else to go.
SWU and other parts of the loyalty program are designed to drive future behavior, not reward past behavior.
However, what AA is doing is clearly working to drive pax away (based on post-covid performance and various earnings reports.)
It's an odd mix though, as the premium cabins seem full but that hasn't led to great financial performance (which has been underwhelming for a while).
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