Where Artistry Takes Flight captures the spirit of taking Business class to an artform, says the brand. Inspired by its human-centric designs, the campaign challenges the world to see the Aria Suite less like another airline product, and more like a thoughtfully crafted work of art.

With the Aria Suite’s unique sculptural form, ambient lighting, crafted textiles, all thoughtfully designed, it places the viewer at the centre of the Aria Suite experience: now you can feel this artistry as you fly through the skies.

The launch film depicts a journey within the Aria Suite, from take-off to landing, emphasising the feeling that each feature evokes: adjustable warm lighting that feels like the sun; a sculptural, wrap-around design that creates the sensation of a private escape; a curated collection of ‘Gallery in the Skies’ artworks, depicted through painterly skies; grassy fields that echo the breathable sensation of rohi’s woven wool; while flowing fabrics capture the comfort and softness of the Aria Suite’s bedding.