It's literally all over the papers - Metro, The Times etc. I put a comment on The Times referencing my recent F flight to IAH where we were served brunch around midday....with alcohol. But the worst part about this was the fact that the crew seemed to push aside the F 'dine on demand' option as they wanted to get brunch delivered as rapidly as possible.

I must admit I also found it very bizarre to be served champagne and nuts....to be followed by brunch, which is effectively a late breakfast.