OK, I think we can all now see that this has naff all to do with customer preferences and/or customer feed-back but it's pure cut-backs and cost savings (or 'enhancements' in BAEC FT World).

If this were not the case, then surely they would be making the second (subsidiary) meal service more substantial. If (and it's a big if) I could get my head around the concept of the Great British Brunch as an airline meal - as if Brunch is really a British concept at all - then I would expect the second meal to be something more substantial than the much derided carb and sugar fest of BA's Afternoon Tea. Let's assume here that they are not packing the Club Kitchen full of tasty salads and sandwiches to balance things out.

In First they could have got around this by bringing back the Bistro Selection (remember that?) so for those passengers genuinely wanting brunch-style food they could have put a couple of such options there, leaving the Lunch untampered with for the majority who would have had breakfast prior to departure. Let's face it, by the time the flight leaves with a delay and you get to cruising height, orders taken, first round of drinks most of these flights will be well into lunchtime territory anyway even if the passenger doesn't ask for an hour or two delay to Dine on Demand.

Or - and other airlines do manage this so it must be possible - offer to pre-order up to 24 hours before you fly. Why is this now - still - so difficult for BA when they offered it before the pandemic? As an absolute minimum it would then guarantee that those that wanted Chicken would get something that wasn't an omelette or pancakes. Or perhaps offer a wider selection to pre-order like SQ if they really want to strip down catering like this.

I thinks that head of BA's catering and Head of Passenger Experience should be shown the door forthwith. Hire some people from airlines that actually give a damn about the people that pay the fares.... or just turn the fleet into cargo planes and be done with it.

For an airline that is profitable (thanks to its dominance at LHR) it sure knows how to treat its customers with contempt. I thought those days were behind us but clearly not. There was a time, not all that long ago, when BA was an innovator not just in the hard product but also with the soft product. They were miles ahead of most of the competition but today just lags behind in all aspects and this just kicks sand in our faces.

After a battle royal (still unresolved) to get my TPs on a recent trip that get messed about entirely down to BA - yesterday's 90 minute phone session speaking to various useless people being a prime example - I think I'm done with BA. We do have trips planned in the coming months and I think it's likely that BA will lose some of this.

What a shame.