Price hike -- that's a fancy new dishwasher, oat milk, and all those olli salami snack packs for when the freaking dishwasher is broken and replacing furniture as people trash it. For that much money, they need to provide maple syrup and real peanut butter and ollipops.
If it wasn't for the 100K L+ membership, I would rather spend my money for a Amex or AA card with better coverage, but too lazy/overwhelmed/busy/full of ennui to apply for another card.