Have they dramatically raised the minimum bid amounts? On my upcoming flight from BOS-EWR (1.5 hours blocked flight time) the minimum bid is $35 for big front and $15 for exit row.

I seem to recall past flights where I could bid less than $10 for exit row and $20 for BFS.

Or is it just something logical like this is a more premium route so they have upped the minimum bids to match what the pre-sold seat loads are.