If you opened the Southwest App today and noticed something new—your eyes aren’t deceiving you!

Today, we activated a test of a new app experience, now live in A/B testing for a segment of our audience. Our team is closely monitoring performance to ensure the update aligns and best supports the Customer experience.

What’s New with This Experience

• Modern, clean, and smart homepage: Highlights our Air and Travel Products with personalized information in a fresh, consistent design. Interesting fact: The Southwest app is a significant source of Customer shopping and booking activity —shopping visits far outpace check-in or trip management visits. To support trip management, the homepage will automatically switch to the Trips tab if you have a journey within 48 hours.
• Improved navigation: A simplified structure surfaces essential details and smoothly guides users to more information. Critical actions like Check-In are now more prominent, making the app easier for new users to navigate.
• Improved booking widgets: When booking a flight, car, or vacation, you’ll see updated widgets that make trip planning easier. These link to our existing booking flows, which have received minor tweaks, with more improvements planned.
• Enhanced offers: Personalized and seamlessly integrated with functionality for opening web links directly within the app.
• Reimagined Trips experience: All upcoming trips are now featured in one tab, with dynamic updates throughout the journey—check-in, boarding, inflight, and arrival. The Trips tab will open automatically 48 hours before your journey, helping you stay focused on your trip, while the Booking tab remains just a tap away.
• Contextual trip information at the right time: Get a Lyft to the airport, check or track a bag, upgrade your boarding position or fare, and enjoy inflight entertainment—right when you need it.
• Gate and connection management made easy: Arrival gates display within the app during travel, making connections smoother and easier to manage.
• Frequent flyer creature comforts: The upcoming trip summary now shows the day of the week and origination city, helping frequent travelers quickly verify that everything is booked as expected.

All of these improvements were designed to help improve our Customers' experience with using our products and services - leveraging extensive usability research with real world Customers. We're excited for more people to try it out in this A/B Test - and we'll be keeping a close eye on how it all goes!

Also, sorry for not posting as much on here lately. Here's a few other things we've been working on to improve for you:

• Integration with Google Flights and Kayak
• Youth Traveler bookings are now supported on our mobile website
• Nine-passenger bookings are now allowed across our web and app experiences
• Red-eye flights and double connections are now supported across all digital channels
• Rebooking for disrupted flights is now available even after the original scheduled departure time
• Support for multi-segment rebooking (A-B, then C-D), helpful if you’re flying between co-terminal airports with our earlier functionality for arrival unknown support
• Improved disruption messaging: Pre-trip emails now include dynamic content about airport-specific conditions or weather alerts
• Enhancements to cash + points purchases: Now you can buy more points if you don’t have enough at the time of booking
• Login and signup improvements for Rapid Rewards members
• Discount code support: Savings awareness is now enhanced, including low fare calendar integration on desktop
• Improved Inflight Portal experience: We’ve simplified the captive portal and improved navigation for discovering movies and series content

Thanks to everyone at Southwest who contributed to these improvements—and a big THANK YOU to all our Customers for your continued support!