FlyerTalk Forums - View Single Post - The Macroeconomic Forces Driving the Evolution of Loyalty Programs
Old Oct 19, 2024 | 8:03 pm
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xliioper
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Originally Posted by blue bear
Alaska Airlines is making big changes to its loyalty program. Here’s what travelers should know

FTA: "It’s hard to overstate how important the Mileage Plan is to Alaska Airlines and its financial health.In the second quarter of 2024, Bank of America paid Alaska Airlines $430 million. This is due to the partnership between the airline and the bank regarding the Alaska Airlines Visa card. By comparison, Alaska Air reported a profit of $220 million in the same period."
Total revenue was $2.9 billion. So no, it was not the "majority" of their revenue. Also, don't know where that $430 million is coming from (10Q lists $174 million in Mileage Plan revenue for 2Q). The bulk of revenue was passenger revenue at $2.65 billion. My guess is that the payment is being accounted for over several quarters. Further, these CC company payments are not actually pure profit (there is a substantial mileage liability that goes with them). Are they profitable for the airlines? Sure. Are they the "only" reason airlines are profitable? That's a big stretch. Without the ability to actually use and redeem miles, there would be no revenue from the CC companies in the first place.

Last edited by xliioper; Oct 19, 2024 at 8:12 pm
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