FlyerTalk Forums - View Single Post - The Macroeconomic Forces Driving the Evolution of Loyalty Programs
Old Oct 17, 2024 | 11:37 am
  #14  
blue bear
 
Join Date: Jan 2024
Location: Moita, Portugal
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Posts: 945
Originally Posted by HaleiwaFlyer
Majority of people aren’t flying for the loyalty perks, rather to just get from point A
to B; the loyalty program is a just a rebate program on your spend….icing on the cake if you will. FT is not the norm, in that people put so much value on the icing, they forget about the cake….
Agreed. But a much higher percentage of profit per flight is made from road warriors vs. the once every other year gang. My father used NW for years till he retired in 1999. They had a nice rewards program including lounges, upgrade certs, etc. Much simpler times.
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