Originally Posted by
kingofbeans
Very interesting post! Hearing it is even possible amazes me. With a requirement of 50 stays (not nights) per year including covid times and that you had to fight and know somebody to get it, I am not surprised there are almost no lifetime platinum members.
Not quite sure why Melia’s strategy targets infrequent guests (giving away gold and 20% vouchers) vs actual loyalty (messy terms, almost impossible lifetime platinum, loyal guest pay more on average than less loyal with 20% vouchers, no corporate intervention with member hotels).
I have almost completely given up on Melia for a little over a year and changed to Hyatt. My platinum seems to have been renewed for another year though despite not meeting the requirements. I think this is because they are currently assessing on the basis of stays in the last two years. As is typical with Melia, the two year thing is not clear.
The most important thing is that I achieved it, I had to fight and thanks to a good contact made by the management. My recommendation is that if you have been a Platino Melia for 10 years you should insist. I received the email congratulating me for being a Melia for Life member and they added 100,000 additional points to my Melia account. Recently, on the occasion of Melia's 30th anniversary, they sent me a beautiful luxury bracelet, You have to insist and have someone help you from within the company. The Melia Rewards department is poor.