They're changing the way upgrades are prioritized too:
- Elite status level
- Million Miler milestone
- Corporate travelers*
- Elite-qualifying miles (EQMs) earned in 2024 and 2025
- Date and time of booking
*Corporate Travelers eligible for higher upgrade priority are Mileage Plan members traveling on a ticket that includes their eligible employer's Corporate Ticket Designator.
Gary's article has more details on Alaska's plans here, from an interview with
Brett Catlin, Alaska's VP of loyalty.