https://news.alaskaair.com/mileage-p...benefits-2024/

• 10K milestone Pick one (1):
  • 750 bonus miles
  • Pre-order a complimentary meal for your flight
  • One (1) complimentary Wi-Fi pass
  • Try MVP status for a trip
  • Earn double miles with non-air partners
  • Upgrade your next Avis rental
  
  
  30K milestone Pick one (1):
  • 2,500 bonus miles
  • $25 off a future Alaska flight
  • Four (4) Wi-Fi passes
  • Try MVP Gold status for a trip
  • $100 off an Alaska Lounge membership
  
  
  55K milestone Pick two (2):
  • 5,000 bonus miles
  • 10,000 miles off an Extras redemption
  • Gift MVP for a trip
  • One (1) complimentary Lounge day pass
  • Two (2) upgrade certificates
  
  
  85K milestone Pick two (2):
  • 15,000 bonus miles
  • 25,000 miles off an Extras redemption
  • Two (2) complimentary Lounge day passes
  • Two (2) upgrade certificates
  • Gift MVP Gold status for a trip
  • Nominate someone for MVP status
  • 10,000 elite-qualifying miles rolled over
  
  
  100K Choice Benefit: Pick one (1):
  • 50,000 bonus miles
  • 75,000 miles off an Extras redemption
  • Alaska Lounge+ membership
  • Complimentary Wi-Fi on every flight
  • Four (4) upgrade certificates
  • Nominate someone for MVP Gold status
  
  
  150K / 200K / 250K milestones Pick two (2):
  • 15,000 bonus miles
  • 25,000 off an Extras redemption
  • Two (2) complimentary Lounge passes
  • Two (2) upgrade certificates
  • 10,000 elite-qualifying miles rolled over

Looks like a pretty big devaluation for AS flyers. I think 75k members are the biggest losers here. You no longer receive 50k rdm, 4 lounge passes and 4 GGUs. You now only get either 2 lounge pass or 4 GGUs (or mix and match). Combined with the lower RDM earn rates that are kicking in, MVP 75k has been significantly devalued. Also, now that 10k eqm rollover is a choice benefit, it's doubtful they run any more promotions like last year.

For those that just use Mileage Plan to book premium partner awards, the EQM cap from cc spend bumping to 30k/yr and earning eqm off partner redemptions is amazing. Loss of lounge passes and GGUs are insignificant. And the fact that we can keep earning after 100k eqm. I expect significantly less AS flying for me in the future. I am quite pleased with the changes but suspect most on FT won't be.