I only have 1 Aspire, but it used to actually involve the least couponing for one of the best value cards - once a year $250 airline fee and once a year $250 resort credit (that's all I personally found useful and that was enough for me plus the FNC for it to be worth the AF). So I could see that it would not be so crazy for someone to do this 7 times. Now, I agree it involves more effort with the resort credit being 2 x $200 and the airline 4 x $50, so don't it 7 times can be a little over the top. But, it's still simpler (and better credits) than the Brilliant or the Plat cards IMO.