I have an upcoming reservation for 3 days in November. Rate is £213 per night (11 sqm corner room).
At the Hilton hotel just across the street it's £237 / night for the same dates (standard double room 14-16 sqm).
I don't understand the rate range and logic at the new Four Point London Euston. No good value against competitors.
I think I'll change my reservation to the Hilton.