FlyerTalk Forums - View Single Post - First class Hibiki 100th anniversary blend sales

Oct 11, 2024 | 12:29 am

#24

DaxOmni

Join Date: Oct 2003

Location: TX, USA

Programs: 40+ Airlines and 70+ Hotel Brands

Posts: 234

Quote:

Originally Posted by flyingaround25

Without having tried it yet, I personally would be positioning this as a top tier release from Suntory Hibiki.

The top tier Hibiki is a 40 year serialized release. That's well beyond the prices we're discussing, but if I was buying on the secondary market I'd personally take the 21 year Hibiki over this.

Quote:

Originally Posted by flyingaround25

It's also worth calling out that the blender behind this may have decided that they needed some really young Chita to balance out all of the old whiskey (17 year + 30 year) flavor profiles, or it could be a giant marketing ruse from Suntory (but after all of my research I'm leaning against that thought).

"Balancing out" rare and expensive spirits with cheap and plentiful fillers is more of a bean counter goal than master blender move. Blending Jim Beam into a "world whisky" to sell it as something desirable rather than consumable turpentine may be a masterstroke of commercial marketing, but it's about as far from legendary whisky making as you can get. That is the version of Suntory that is making this "super exclusive but too immature to publish a minimum age and high volume enough for airline sales" product that seems to owe much of its perceived value from artificial scarcity.

Quote:

Originally Posted by flyingaround25

I would buy this bottle immediately for 50,000 yen. If you don't drink whiskey, but it for someone who does and they will absolutely love it (this is more of a you bought a house/got engaged/had a child level bottle FWIW).

I think we need more data before we bless an ageless blend with "bought a house" relevance.

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