Originally Posted by
Wigg
IMO instituting the "new brand" over what is likely the normal maintenance schedule for paint is the responsible thing to do. I doubt the new livery will result in any incremental revenue to AC and most people don't even see the outside of the plane. (Easy to tell I never worked in marketing
). The real question is who was responsible for that awful green livery?
Marketing is about image. Just ask Apple how important it is. Many companies spend more on packaging than the pRoduct indide the box. That how import imaging is.