Originally Posted by
Priv
I am a Melia Platinum Lifetime member. I have had a similar situation, I had been Platinum since 2011, and in the year of the pandemic, although they gave me the additional year, I still completed 52 stays and 57 nights in total. I spent more than a year demanding my Platinum lifetime status, I got it thanks to a good contact at Melia.
I have been told confidentially that I am among the first to achieve this. Since I have life status, when I go to a Meliá hotel they often tell me that I am the first one they know, other hotels that only know one more than me and in Madrid they have told me that I am the third life status. member they knew. I have to say that the improvements and amenities have been much better than before, free parking, spa, 7pm check out.... I recommend that you continue fighting for your lifetime membership.
Very interesting post! Hearing it is even possible amazes me. With a requirement of 50 stays (not nights) per year including covid times and that you had to fight and know somebody to get it, I am not surprised there are almost no lifetime platinum members.
Not quite sure why Melia’s strategy targets infrequent guests (giving away gold and 20% vouchers) vs actual loyalty (messy terms, almost impossible lifetime platinum, loyal guest pay more on average than less loyal with 20% vouchers, no corporate intervention with member hotels).
I have almost completely given up on Melia for a little over a year and changed to Hyatt. My platinum seems to have been renewed for another year though despite not meeting the requirements. I think this is because they are currently assessing on the basis of stays in the last two years. As is typical with Melia, the two year thing is not clear.