I stayed here (and the Residence Inn next door) for two nights because I wanted to test the location. And having no experience with either brand I was curious about that as well.
Let's start with the inaccuracies of Loyaltylobby's articles being quoted in this thread. I got 2 ENC in my account for staying 2 nights, and I got 10 points per USD spent.
The hotel is rather basic, and was more expensive than the Moxy or the AC Bella Sky. No in room safe (use some in the lobby if you need a safe), no closets, no desk, nowhere to put your luggage, no anything really. There is free breakfast for all, including some hot items (eggs, bacon, potatoes, pancakes, make your own waffles) if decent quality but not really offsetting the price difference to Moxy or AC on my stay. If the price would go below DKK 1,000 per night, I'd see value in it, as the location is much better than the Moxy and probably also better than the AC.
The hotel is in a new neighborhood in Copenhagen, but there are already a lot of life in the area. Bars cafés restaurants etc. The hotel is in the same building as the Residence Inn, entrances are 50 meter or less apart