I don't understand how AC can justify the fare difference between Latitude and Freedom fares. At more than a 500 dollar difference one way between YYZ - YVR, how many people do they really think are going to purchase Freedom fares? Is priority checkin and MLL access for that one flight really worth it? If you're springing for that, why not pay a bit more and get a comfy seat on the plane as well. The only advantage I see it having for status members is maybe for P's b/c with it they get MLL access and a confirmed upgrade at booking. On most domestic routes E's and up don't have too much difficulty upgrading, as long as they're a bit flexible on flight times. I really don't see freedom fares having much demand from either status members or non status members. At least lower their price and make it so pax can justify the price jump from latitude fares.