It’s interesting to observe how much people (at least seem to) care about the personal recognition on board. For me that is a « nice to have » and the least important part of the ULTI value prop. No waiting in lines, a good call centre, a blocked neighbour seat, space in the lounge, etc. - all those « hard » benefits are much more important. I wouldn’t trade the expeditious passing of the immigration controls in CDG 2E against all the kow-tows in the world from cabin staff.