Originally Posted by
CX HK
coolfish1103 thanks for the valuable insights. I wonder for the local Taiwanese, which airline is their "go-to" at the moment? It seems that Starlux (based on my observations on social media and of Taiwanese friends) is the greatest source of pride right now, similar to what SQ is to Singapore or what CX is / was to HK. Is that an accurate comparison?
I can't speak for the general populace, but Starlux has been doing a lot of advertising on TV, and they even have co-branded 7/11 rice balls, which case you don't know 7/11 is a huge brand in Taiwan. So people are definitely more aware of them. I think EVA still dominates though from my anecdotal conversations.