True.

Some markets like Germany and Switzerland are more expensive than neighboring Italy.

France is also relatively pricey compared to Spain and Italy and the UK.

In fact I would say that Euro eSIMs are competitive in these cases to bundles in Germany and Switzerland.

I'm completing a trip to 4 countries over 2-3 weeks and I'm using the Orange Euro eSIM for which I paid €40.

Great 5G speeds in Stockholm, Helsinki, Berlin and Copenhagen. I will use about 60-70 GB of the 100 GB which is included. I've used all of the 5 GB of the T-Mobile high speed roaming that comes with my plan, even though most of the time I tethered my iPhone to my iPad when I was outside the hotels.

Most of the hotels had fast wifi but a couple either had slow wifi or they had different tiers, free tier at 10 Mbps or slightly slower or you could pay for faster speeds.

That is when this eSIM was a lifeline.

Hopefully they do this offer next summer, as normally you only get 50 GB for the same price.

I didn't really look into local SIMs in each of these countries but given the high costs of almost everything else, I would guess that Sweden and Denmark would have really expensive prepaid data.