i can picture that kind of thing happening, from experience. same thing could happen on the occasional trips EYOS does.

for the jet, really should use emirates private jet with 10 suites

but i think the background of aman trips is operator remote lands CEO traveling on it... they almost certainly have their own regulars

FS is such a bigger brand, with so many more upcoming residences and hotels, plus different scale of business and MICE, that marketing aspect is not really problematic for guests

re 'journeys' FS and the owner/developer did brilliant job with design of ~100 cabin FS yacht's 6 full-width suites and 1 equivalent to a standalone villa. aman's will be half the cabins but not half the size, will be interesting to see if they compare with top suites. and how both design common areas.