Received an email today from AE about the current so-called sale and a 2x the points promo (requires registration) for new bookings made before 10 September. Is this a targeted promotion?

My friends did not get it (so far) but I can’t see how to they might register. For me, I clicked thru via the email and immediately got a “your registered” message with no other inputs on my part. I see the “sale” promo on the website but nothing about the points promo,

Update — I just noticed the website was updated and indicates 1.5 x points (terms as noted previously). I’m assuming my offer was targeted but perhaps not.