Originally Posted by
craigthemif
Some random people - often signed up to WoH at check-in - earning a few points that will expire unused is irrelevant. In fact, the more "breakage" the better.
If WoH's loyalty division is worth its salt, they don't see it that way. The less breakage, the better. They want to get people on the hamster wheel. Engaged WoH members are more profitable as they spend more per room and night than others.
Originally Posted by
777 global mile hound
I suppose the million dollar question is how many of the 48 million members are actually active ?
Sure. But it's a number that's bigger than I expected. E.g., Marriott has 9000 properties and roughly 1.6m rooms vs Hyatt's 1300 properties and 280k rooms. Based on the ratio of coverage, my estimate of WoH membership would have been lower, perhaps around 30m.