Originally Posted by
DenverBrian
Big assumption there - that WN or any other carrier wants to build "loyalty" among infrequent travelers.
Anecdotal evidence suggests AS builds loyalty from infrequent travelers who earn a $100 companion pass, free checked bags, sign up for their credit card. Companion pass used to be free (1 annually) after paying annual fee, new applicants now also have a $3000 annual spend requirement.