Originally Posted by
steelthefisherman
I see. But what's the difference between saving now and saving at Christmas, if the amount saved is the same - what's the point of postponing the free money, so to speak? (I get your recommendation to transfer to Qantas, but just wondering.)
It's simply a vehicle to enable people to "bank up" their Flybuys credits for the Xmas period when some typically face greater than average expenditure.
If you cash in your credits as you go, it'll never feel like you're saving very much. But bank them up for 5 months and you have what looks and feels like a tidy amount of savings to offset those extra expenses that the Xmas period can incur.
It also locks some into the mindset of being loyal to Coles / Flybuys rather than Everyday Rewards / Woolworths (like the perceptions of the value of loyalty in the automobile club example in a post above).
It's typically astute loyalty marketing by the good folk at Coles / Flybuys...
