FlyerTalk Forums - View Single Post - Bilt Mastercard
Thread: Bilt Mastercard
View Single Post
Old Aug 8, 2024 | 1:30 pm
  #964  
Majuki
30 Nights
40 Countries Visited
2M
15 Years on Site
 
Join Date: Jul 2009
Location: SJC
Programs: AA, AS, Marriott
Posts: 6,945
Originally Posted by Dr Jabadski
“GGR”?
Edit: yugi beat me to it...

GGR = Gas, Groceries, and Restaurants

Originally Posted by Dr Jabadski
We might possibly have disproportionate influence, but our numbers are most likely (relatively) small.
This is definitely true, and card issuers have taken action based on the activities of churners. From a business process perspective, it's generally a bad idea to change a process due to outliers. While churners (or optimizers if you prefer) have the appearance of an outsized impact, we typically don't have a visible impact in the aggregate. In the case of Bilt, I imagine that one of the reasons why churners do have a material impact is because there are likely few non-churners applying for the Bilt card. Even without the Rent Day bonus, it's still a great card considering that there is no annual fee and there are some great transfer partners.
Majuki is offline