Originally Posted by
Dr Jabadski
“GGR”?
Edit:
yugi beat me to it...
GGR =
Gas,
Groceries, and
Restaurants
Originally Posted by
Dr Jabadski
We might possibly have disproportionate influence, but our numbers are most likely (relatively) small.
This is definitely true, and card issuers have taken action based on the activities of churners. From a business process perspective, it's generally a bad idea to change a process due to outliers. While churners (or optimizers if you prefer) have the appearance of an outsized impact, we typically don't have a visible impact in the aggregate. In the case of Bilt, I imagine that one of the reasons why churners do have a material impact is because there are likely few non-churners applying for the Bilt card. Even without the Rent Day bonus, it's still a great card considering that there is no annual fee and there are some great transfer partners.