Originally Posted by
Phrozen
This is neat, I hope they offer this to University of Alaska employees, students, staff and alums.
In principle I agree with you,
but... AS knows that UA alums are more likely to live in AK, thus already limiting their airline options. UW alums are more likely to live in the PNW and have access to a greater number of airline alternatives. The investment to obtain their allegiance has a higher return.