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Aug 1, 2024 | 1:15 pm

#931

gudugan

Join Date: Jan 2020

Programs: SQ Gold, Marriott Lifetime Platinum, Caesars Diamond, Hilton Diamond, Atmos Silver, IHG Platinum

Posts: 2,228

Here's the link: https://thepointsguy.com/news/interv...lt-rewards-vp/

> For example, only 15% of Bilt Rewards members also carry our cobranded Bilt credit card, and we found an incredibly small percentage of them were consuming a disproportionate amount of resources, taking away from what we could offer to the broader base.
> We discovered that bonus points on tax payments during promotions accounted for 20% of our bonus category costs, yet only 0.8% of cardmembers (or 0.12% of our total members) use the card for taxes.

I will report back that I did my Bilt Soulcycle class and it was pretty fun.