As it is a quite important video and information, it really should not be made in a way where the concept of the video is more important than the message and information of the video.

Keeping people's attention is tricky, but here I feel that BA has created a video that will divert my attention to other things as the message is just not coming through well enough. While I found the comic relief videos annoying after some runs, at least I'd they were fairly clear in the safety message.