Some of you are blaming the pre-boarders.
I don't like those who are fake pre-boarding any more than the rest of you.
But that isn't the reason for this change.
And Southwest has touted that 86% of fliers want assigned seats, so they're just giving the people what they want! That's non-sense, too.
$ is the real reason. Southwest just won't admit it. Just wait and see what they'll be charging for the right to stay out of the middle seat. Just wait...