Originally Posted by
lost_in_translation
In 2019, 50% of all paid room nights were booked by Bonvoy members and 77% of those member room nights were booked by elites. As of 2023, 61% of all paid room nights are now booked by members but I don't think the updated percentage on the elite number has been publicly disclosed (logically I don't see how it can have decreased). Marriott disclosed in 2023 that 71% of all stays at Marriott Homes & Villas are by those who are Gold Elite or higher (are there even elite benefits for booking that?!).
That's still a good deal lower than the chart above. Higher than I thought, though.
Homes & Villas are probably driven a lot by people who want their points from their vacation. I saw a comment somewhere the Ritz-Carlton Yatch Collection also saw quite a high share of Bonvoy members.