FlyerTalk Forums - View Single Post - What happened to Delta’s Operational Focus?
Old Jul 22, 2024 | 9:51 am
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32LatT10
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I could not agree more with the comments above. Sadly, the Delta of years before is no more--or at least gone AWOL. Does anyone remember the Donald Sutherland (RIP) commercials "We’re not just building a bigger airline…we’re building a better one." The current Delta is sadly run by Marketing (based on this weekend, clearly not Ops). They extol this notion of “premium” and how business travelers (or anyone) heavily rely on them for their reliability, but as others said, they are largely running on inertia of that image from a different time. Today they instead have a business model grounded in the social media envy economy and reckless consumer spending (ahem, "immersive experience economy" ) and the "me and my Amex" byproduct of that.

All that being said and despite this mess we all find ourselves in the middle of, hopefully whatever the fallout is from this disaster will begin to restore Delta's reliability and credibility. They need to get back to their erstwhile focus on the fundamentals: running a quality (and safe) operation and taking care of their best customers.
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