JetBlue founder explains why Southwest Airlines is floundering
Southwest Airlines is floundering because passengers will pay to not ‘fight for a seat,’ JetBlue founder says (msn.com)
“What’s different today about the industry is about 25% of the people want an upgraded experience,” Neeleman said at Fortune’s Brainstorm Tech 2024 conference.
“People don’t want to fight for a seat, they want to pay a little extra to have extra leg room,” insists Neeleman. “They want to be able to pay a little extra for a first-class seat, a lot extra for a first-class seat.”