It all comes down to choice and flexibility. If you've pad those multiple 000's for a J ticket I would like to be able to do what I want, when I want be that drink, eat, sleep or pull a muscle laughing at the office on the AVOD system.
NCW has enabled me to sleep well on plane and I have few complaints about the drinks cart.
The 2 areas that need attention are catering (dnw's CO comparison is an interesting one) and the IFE is really quite poor in comparison to the leading edge. Both need re-developing to deliver that choice and flexibility.