FlyerTalk Forums - View Single Post - In-App "Upgrade for Cash" offer makes a mockery of loyalty + miles
Old Jul 13, 2024 | 10:22 am
  #19  
CMTinPHL
20 Countries Visited500k15 Years on Site
 
Join Date: Jul 2008
Location: PHL
Programs: AA EXP
Posts: 978
Originally Posted by checkerboard
However - as lrdpenn points out, the entire conceit of loyalty programs is to drive return business, by encouraging marginal purchases by individual travelers with the company.
Not anymore, not with AA. Once AA started rewarding CC spend the same as BIS, the loyalty program as you desire it went away. AAdvantage’s purpose is not to to drive marginal purchases by travelers, but to drive CC spend so that Citi and Barclays buy even more miles.
CMTinPHL is offline