I've never really understood this chase for more and more, and honestly, the more more people exceed the thresholds, I'd almost say the more entitled they become. Honestly, your brag signature kinda backs that up along with your status dropping and how long you have been on FT. Some of the worse behavior I've seen onboard is from MMs. There really isn't much more for Alaska to give, other than stripping benefits from the lower levels. As a stockholder, I would almost wager that upsetting one 100k or overachiever, which in truth is really a captive at that point, is more than made up by a handful of MVPs that are happy they suddenly have status. I don't see essentially rolling over status for another year, which would discourage additional flying as really being financially prudent. They are far more likely to brag to their friends and with likely more enthusiam. One simply needs to look at what Delta is doing with notes to Silvers over Diamonds. DL clearly already has that marketing data for their operation. The reality is, after 100k you are either going to leverage your benefits, or you will go elsewhere for the year, which again, kinda seems counterintuitive unless you are mixing a domestic and international program. I think where they are at right now is a happy median, with perhaps the nod to a limited 25k EQM or so rollover if they want to step their toes in that direction. Or it becomes a 100k choice benefit.