Originally Posted by pinniped
Most honest is WN by far - it's a no-bull program. They are, of course, limited in scope and they have blackout dates, but the don't bury this information in fine print and there are no garbage fees. WN is able to present a straightforward product with no disinformation or doublespeak and make a profit. Love 'em or hate 'em: admit it - they are the most honest.
I do not consider any of the legacy airlines to be honest. They attempt to make money with deception, one-way flexibility (their flexibility), disinformation, fine print, garbage fees, frequently-changing parameters, and consumer unfriendly service. No surprise that they are all losing money, whereas WN makes a profit by taking the opposite approach.
I completely agree with pinniped here. I just signed up with WN this last year because they were the only ones offering direct flights between a city pair, and so far I'm very very satisfied with them. I do realize that this program is not for everyone; but for those of us who want/need to fly where WN flies, this program in outstanding in terms of operational efficiency.