Agreed that the pricing of "premium" drinks, in addition to being gauche in principle, is all over the place: the Ridge Lytton Springs is more or less retail, but the half bottle of Taittinger is well above retail.

That said, the complimentary drinks are pretty decent (a Manhattan with Michael's; a decent Oregon pinot noir), and those Bordeaux seem about on par with what I've had in VS and AF lounges. To me it'd make more sense just to keep the complimentary drinks, which are high end enough, and not court the ill will of the premium ones.