Originally Posted by
Netherlines
To attract more revenue and to reward the most loyal customers as there's little incentive to keep on flying on SK metal after hitting Gold.
Miles&More is shifting in that direction as of 2024 and the 2 budget members of Star Alliance in Europe A3 and SK sre heading in the same direction.
Mr vd Werff the CEO was present at the Diamond event and he spoke like a man on a mission.
how do you attract loyal customers when you stop flying to there local airport. I’m life time EBG, I’ve been Diamond 5 years of the last 10 years but SL decided to reward my loyalty and those of hundreds of not thousands of local customers by stopping flying to MOL. My 16 years of loyalty to SK thrown in the bin.