I’m also trying to square the relatively mutually exclusive goals of:

1) getting advantaged redemption for personal travel, which will make people gravitate towards home hub carrier; and

2) encouraging loyalty from non-hub members (Kangaroo and PH-US flyers iro CX)

Maybe (2) isn’t a realistic objective of any lifetime incentive, which can only work in the member’s hub.

(But then again what is the competitive imperative to make CX do (1) on lifetime basis?)