I talked with some representatives from Membership & Loyalty at a Diamond event last month, I think from time to time they have some internal discussion but personally I strongly oppose the idea of creating lifetime DM. This lifetime thing will only induce a bunch of snobbish over-the-hill ex-loyal customers who now wouldn't fly with CX regularly but still yearn for all the frequent flyer benefits. Unless a lifetime member can introduce his offspring to the world of Cathay and help to "create" a future DM, I see no benefits from the airline's side to grant people this status.