For me personally, I think it’s the best located out of all the ihg properties. I think for most posters here Hongdae is out of the way and not necessarily catered to them, IC Parmas is very far away from most attractions outside of Gangnam and going to a baseball game, and Voco Gangnam was the best located for tourism but still south of the river. Voco Myeongdong is now walking distance or a one transfer 15 min ride to many major attractions.