FlyerTalk Forums - View Single Post - SAS to reintroduce European Business Class? [Rumour]
Old Jun 14, 2024 | 4:40 am
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Originally Posted by dark_phoenix
But besides the free middle seat, what else would SAS be able to offer? I suppose they could do movable dividers and a curtain like LH does. The financial incentive for fixed dividers and a fixed number of seats per cabin section isn't there for intra-Europe.

As SAS is already complaining about food waste and having to pay for unique meals, I can't imagine they are going to introduce different meals into business than in Plus (and that breaks the harmonisation they are striving for with AFKL). So outside of getting your food box first and a guaranteed middle seat, what else can they do for Business pax that they won't do for Plus? Maybe a hot towel or pre-departure drink?
Fast track at security, lounge access, empty middle seat. And yes, if it's supposed to be sucessful as a standalone product, not just feeder for longhaul, then edible meal should also be included, but given the state of EU C catering at AFKL, I somehow doubt that will be the case.
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