Oh joy, another brand...
Marriott already has 72 brands.
but this time there will be NO brand standards... "
Project Mid-T is a conversion brand, meaning it’s designed to convert an existing hotel quickly or to take an office and “adaptively reuse” it as a hotel."
I thought they just slapped an Autograph, Delta, Four Points, or Tribute label, new paint, and new furniture on a non-conforming, horribly-outdated, ratted-out hotel and called it a day.