Originally Posted by
lonelycrowd
I've long been curious about what percentage of customers really accept DCC, and finally found a
scholarly article today indicating that in some cases it's around 50%. In some ways it's surprising to me that it's taken so long for social scientists to run an experiment on who is most likely to accept DCC (spoiler: it correlates with financial literacy) - it seems like it could be a fun dissertation topic for someone studying economic sociology or psychology...
Financial literacy no doubt plays a role about knowledge of DCC, but even knowing it exists doesn’t mean that users always see the prompt.
With the advent of mobile POS and contactless in Europe, and the fact that the tap point is at the top of the machine, many users are not aware the option even showed up, especially because it doesn’t show up always at every merchant. I sometimes feel like a jerk asking to hold onto a machine from a store clerk, only for the DCC prompt to not even appear in that situation, but they’re often too fast to hit Accept if you don’t.
Placing that burden on users is bad, but unfortunately I don’t think there’s any incentive for anyone to enforce better flows. The networks and banks make a ton of money on foreign transactions, and most transactions, especially in Europe don’t see the prompt given the shared Euro currency so it’s not a priority.